Professional Summary
Marketing executive with 10+ years building brands and scaling revenue across fintech, retail, and professional services — with a track record of embedding AI at the core of marketing strategy. Recognised for designing proprietary AI-powered frameworks that deliver measurable outcomes: from 28% conversion rate lifts to 18% revenue uplifts across client portfolios. Equally fluent in C-suite strategy and hands-on execution — from predictive audience modelling to omnichannel campaign management at scale. A builder by instinct: has established marketing functions from scratch twice, growing teams, frameworks, and results from zero.
Professional Experience
Head of Marketing
2022 – Present
Metaphor Marketing Agency · B2B & B2C | Fintech, Immigration, Professional Services
Leading marketing strategy and execution for a diverse client portfolio; managing a team of 8 across 50+ active annual campaigns.
- Delivered avg. 18% revenue uplift across key accounts by redesigning acquisition funnels and integrating AI-powered targeting — secured 5 new retainer accounts in Year 1.
- Pioneered agency-wide AI adoption (Brand24, Flick, ChatGPT, Jasper AI), increasing targeting precision by 25% and improving client ROI on paid spend by 15%.
- Built proprietary AI content personalisation framework deployed across 3 accounts — drove 30% uplift in engagement and 12% improvement in landing page conversion.
- Established predictive analytics & customer journey mapping infrastructure enabling hyper-segmented targeting — contributed to 28% increase in conversion rates across performance campaigns.
- Grew team 3→8 specialists; introduced agile sprint methodology, cutting delivery time by 20% and enabling 40% more project volume without additional headcount.
Marketing Manager
2017 – 2021
Al Othaim Fashion (Nahj Al Khayal) · 10+ International Franchise Brands | Riyadh, Saudi Arabia
Directed integrated marketing for a portfolio spanning fashion, cosmetics, and accessories across the Saudi retail market.
- Achieved 12% YoY sales growth, consistently exceeding quarterly revenue targets by 15% through optimised ATL/BTL planning and localised digital execution.
- Built the Marketing Department from zero — recruited cross-functional team, established brand guidelines, vendor frameworks, and approval workflows from scratch.
- Executed full corporate rebrand & website overhaul: delivered 40% increase in organic traffic and 25% reduction in bounce rate within 6 months.
- Launched loyalty programme enrolling 50,000+ members in Year 1, increasing average customer LTV by 10% and reducing churn in the active buyer segment.
- Achieved 18% reduction in marketing spend via vendor renegotiation and media consolidation — reinvested into performance digital channels.
Digital Marketing Executive
2014 – 2017
Landmark Arabia · One of the Region's Largest Retail Groups | Saudi Arabia
- Drove 200% increase in online engagement via optimised PPC, display, and paid social — achieving 5.5% CTR, more than double the industry benchmark.
- Grew brand social community by 300% over 3 years; reduced customer inquiry response time from 24 hours to under 4 hours.
- Reduced online marketing operational costs by 10% annually through bulk media buying and renegotiated agency contracts.
Creative Designer · GIBA Advertising Company (2005–2007) — Developed brand identity and advertising design for client campaigns; built foundational expertise in print production and brand communication that continues to inform a design-led approach to marketing strategy.